With the outbreak of the coronavirus pandemic this year, the globe has been flipped upside down. However, it is becoming more evident that Covid-19 is not a short-term epidemic and that normalcy will not be restored any time soon, as many had thought. Many businesses, including the coffee industry, are suffering as a result of the sweeping lockdown measures being implemented. And the issue extends well beyond the closure of your neighbourhood coffee shop. What can a café do to improve foot traffic during this period of adjustments and changes?

Set Up your Local Listings

In today’s world, when we spend so much time on our phones, having your coffee shop online is crucial. A new neighborhood or city is often explored by looking for local cafés or restaurants on Google Maps. Make sure your café shows up in the search results! A café that is easy to locate will be crowded. To do so, you must first claim your Google My Business listing. It’s free, it helps people locate your cafe online, and it guarantees your cafe is correctly featured on local maps. Clients are also more likely to visit a confirmed company. Not to mention Yelp and Facebook. Several free statistics disclose the age and geography of visitors to your cafe’s listing. Searchable anywhere a customer would look for your firm. If you don’t indicate your cafe’s hours, customers may believe it’s closed. It’s also annoying for potential consumers to arrive and find your café closed.

Social Media

For a variety of reasons, social media is a vital source of information. Start with the ability to gather publicly available consumer feedback and then utilize it to swiftly and efficiently handle concerns in private. However, you may utilize the information gathered from it to learn more about the strengths and shortcomings of your business. Instagram and Facebook, among other social media platforms, can show you which posts reached the most number of people and which ones were the most engaging. This may be quite beneficial when running a promotional advertising.

Paid Advertising  

Many restaurants provide excellent food, offer excellent value, and provide an excellent experience, but without excellent marketing, many excellent restaurants will shut and fail. Advertisements are critical to helping restaurant owners acquire new consumers and convert them into repeat customers. Paid advertisements will cost you a lot of money, but if you use them correctly, you may be able to reach your target demographic with your product.

Email Marketing

Through the use of a mailing list, you can quickly reach out to hundreds of individuals at the same time, promoting your current deals, sharing your latest news, and motivating them to return to your Web site and walk through your restaurant doors. A simple sign-up form on your website, together with one email every month to remind folks that you’re still in business and committed to providing them with the greatest dining experience their city has to offer, is all it takes.

Work with Influencers

With each passing year, the influencer marketing sector continues to expand, and as a result, an increasing number of companies and advertising agencies are integrating influencers into their entire marketing plans. In the digital era, it is impossible to overstate the value of influencers. Various businesses and organizations are cooperating with them in order to sell their commercial messages and communicate their value propositions with their audience. Influencers are successful because they have a deep understanding of their followers, which implies that they understand your audience probably even better than you do. 

They know exactly what to publish and when to post it in order to capture the attention of their followers on social media.Social influencer marketing does not have to be prohibitively costly. Influential marketing is a valuable and very affordable type of marketing that is both effective and efficient. Many businesses or brands, on the other hand, have no practical understanding of the expenses involved. As a result, they refrain from using influencers into their marketing plan. However, the notion that influencers are pricey is incorrect. Instead, by collaborating with influencers, you may save a significant amount of money on your marketing budget.